S3 E21 - Building a Demand Engine from Scratch | MJ Smith - CMO @ CoLab

Episode 21 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S3 E21 - Building a Demand Engine from Scratch | MJ Smith - CMO @ CoLab" was published on August 3, 2023 and runs 101 minutes.

August 3, 2023 ·101m · Stacking Growth | The B2B Marketing Podcast

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Summary

Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move. She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then, she covers the first 90 days in the role to talk about what worked, what didn’t, and what she learned. She also covers best practices for getting your product in front of the right eyes, and how to track and dissect that data. Overall, this deep dive into creating a demand engine from scratch is a must-listen for every marketer, especially if you have a goal to transition into a leadership role on your horizon.

Episode Description

Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move.

She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then, she covers the first 90 days in the role to talk about what worked, what didn’t, and what she learned. She also covers best practices for getting your product in front of the right eyes, and how to track and dissect that data. Overall, this deep dive into creating a demand engine from scratch is a must-listen for every marketer, especially if you have a goal to transition into a leadership role on your horizon.