S3 E21 - Building a Demand Engine from Scratch | MJ Smith - CMO @ CoLab

Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move.  She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then, she covers the first 90 days in the role to talk about what worked, what didn’t, and what she learned. She also covers best practices for getting your product in front of the right eyes, and how to track and dissect that data. Overall, this deep dive into creating a demand engine from scratch is a must-listen for every marketer, especially if you have a goal to transition into a leadership role on your horizon.