S3 E24: Succeeding in Business Negotiations

How to Succeed in Business Negotiations Negotiation doesn’t have to feel like a tug-of-war. In this 30-minute episode, Barry and Lisa walk you step-by-step through the entire negotiation journey—from preparation to closing the deal—with practical tips you can apply right away. - Define your goals and walk-away point - Open the conversation with confidence - Ask the right questions to uncover true needs - Make offers that create choice and value - Trade smart—never just give things away - Handle objections and pressure with calm - Close with clarity and keep the relationship strong Listener takeaway: You’ll leave with a simple, repeatable playbook and a free one-page Negotiation Checklist to guide your next big deal. Tune in now