S3 E28: Hard Seltzer Makers and National Trends

Danelle Kosmal, VP of Beverage Alcohol Practice at Nielsen, analyzes hard seltzer sales trends during the coronavirus pandemic, and leaders from hard seltzer brands Press, Nauti and Bubs discuss how their regional and national brands are competing in the fast-growing segment. Joining Kosmal on the panel are Archie Gleason, VP of sales for Bubs maker Sycamore Brewing; Amy Walberg, co-founder of Press Premium Alcohol Seltzer; and Christian McMahan, president of Wachusett Brewing Company, which makes the Nauti and Country Hard Seltzer lines.