S3 E3: How In N Out Burger Created a Cult Following

When you’ve got 14-hour long queues out the door, you’re doing something right. But how does a small burger franchise create super fans? Join The Wolf for this commentary episode where he deep dives into how a small fast food chain can create the kind of obsessive fan base larger brands can only dream of. You’ll hear In N Out Burger’s back story, what stands them apart from other burger joints, and why the family owners value traditional values over rapid growth. If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! Check out The Wolf’s newsletter Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf