S3 E3 | Why Most Foreign Investors Fail in Colombia (And How to Avoid It) | Juan Camilo Ortega

Juan Ortega built his career learning the Colombian financial system from the inside out starting with his father, an accountant who taught him one rule above all: do it the right way or pay the price later. Today he runs Whole Real Estate Accounting, a cross-border advisory firm serving founders, real estate investors, and global entrepreneurs navigating U.S. and Latin American tax strategy, compliance, and entity structuring.In this episode Juan breaks down what most foreign investors get dangerously wrong when they arrive in Colombia from building credit history from zero, to the legal traps hidden inside employee contracts, to the real difference between buying a SAS versus buying assets outright. He also shares the story of going bankrupt with a hotel in Copacabana, losing everything, and what he found on the other side of that collapse.If you operate across borders, invest in Colombia, or are building a business in Latin America, this conversation will change how you think about money, compliance, and playing the long game.Find Juan at whole4u.com or on Instagram as @juancaortegac.