S3 E4: Jo Shoesmith - Why a Chief Creative Officer must have the ability to make decisions. And live with them.

Jo welcomes the Chief Creative Officer of Amazon, Jo Shoesmith onto the podcast.Jo is a multi, award-winning creative leader. Born in rural Australia, she began her career at BBDO Melbourne before moving to Leo Burnett. Jo then moved to the US where she worked on a variety of brands ranging from Allstate Insurance to Kelloggs. Jo’s next move saw her take a role as a Chief Creative Officer at IPG’s Cambell Ewald, where she led creative, strategy, and production across three offices in New York, LA and Detroit.In 2020 Jo moved brand-side to Amazon, where she is currently CCO, leading global and cross-channel creative teams to deliver consistently award-winning campaigns.  Topics covered: - The 3 ingredients of success.- Growing up in rural Australia like Huckleberry Finn.- Realising that life as an artist would be too solo.- Hiring for talent AND temperament.- Living wide-eyed and how it fuels creativity.- Moving from agency to brand side – how it differs.- Why the best decisions have four legs.- Sitting on the other side of the table for idea presentations.- Why you should never give the internal team the same brief as the agency.- Working with talent like Megan Thee Stallion and Adam Driver.- The secret to creating consistently outstanding work.- The lack of (and now declining) number of female creative leaders.- Why a lack of diverse voices will hurt the work.- Role models and leadership style.- AI, change and the future.- Jo’s Goody Bag of Advice Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.