S3:E4 - Strangled by Lanyards: A PMM’s Guide to Doing Events Right

In this episode of the Cyber PMM Podcast, Dane breaks down the critical role events play in a PMM's life and how to navigate them effectively. Fresh from the RSA conference and facing multiple upcoming events, Dane shares insights into aligning product marketing strategies with events, working seamlessly with event teams, and focusing on high-value activities while avoiding distractions. Learn how to use events as powerful marketing moments to showcase your product, maintain consistency in messaging, and drive product launches successfully. Tune in for expert advice on managing the chaos and maximizing the impact of your presence at industry events.00:00 Introduction to the Cyber PMM Podcast00:12 Surviving the Event Marathon00:50 The Reality of Event Management for PMMs01:41 The Role of PMMs at Events02:34 Maximizing Event Impact04:17 Strategic Event Planning06:03 Aligning Teams Around Events08:04 Conclusion and Final Thoughts