S3:E5 - A Live Look Inside a Product Marketer's Event Journey at Cisco Live in San Diego 2025

Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt. Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk. Experience the atmosphere of Cisco Live compared to other cybersecurity events, and delve into exciting discussions about AI, reasoning models, and groundbreaking technologies. This episode captures the essence of what it means to be a product marketer making an impact at events in the fast-paced world of cybersecurity. 00:00 Introduction and Arrival in San Diego 00:16 Registration and Badge Pickup 00:39 Finding the Shirts 01:25 Exploring the SOC and Event Setup 02:17 First Impressions of Cisco Live 03:21 Booth Training and Demo Area and Lightning Talks04:56 Keynotes and Reflections