S3:E5 | Feeding Purpose: How Erica Tuggle Turned a Personal Need into Livin

Resources & Links Learn more about Livin: https://www.chooselivin.com Follow Livin on Instagram: @choose_livin Connect with Erica Tuggle: https://www.linkedin.com/in/erica-tuggle-mba/   Erica's personal food page: https://www.instagram.com/tugglekitchen   Book: Finding Your EDGE 📘 Order here: https://www.amazon.com/Finding-Your-EDGE/dp/B0C5WQSBG5 Discover how to unlock your unique talents and purpose with Jeremy's personal development book, filled with real stories, reflection prompts, and purpose-driven insights. Clarity Cards™ 🃏 Order here: https://bit.ly/JHS-S3  A self-discovery and coaching deck of cards with 53 questions that spark meaningful reflection, connection, and clarity for individuals and teams. JeremyHaselwood.com 💻 Visit: https://bit.ly/jhs-s3   Find tools, templates, and transformational content to help you grow in both purpose and impact. Episode Summary: In this heartfelt and energizing episode, Jeremy sits down with Erica Tuggle, founder and CEO of Livin, a platform that connects personal chefs with busy families and professionals. From the boardrooms of American Express, General Mills, and Coca-Cola to the kitchens of everyday families, Erica's journey is one of bold vision, thoughtful pivots, and deeply rooted values. Erica opens up about: Her transition from a decorated corporate marketing career to starting her first company Why she became her own platform's first cook and what that taught her Building a tech-enabled marketplace using no-code tools How she bootstrapped early operations and prioritized low-cost, high-impact strategies Why Livin is about more than food...it's about wellness, time, and access The strategic (and emotional) reasons behind rebranding from Cook Connect to Livin Wearing all the hats, and how her corporate experience shaped her approach to branding and leadership How she's learning to balance motherhood, entrepreneurship, and her own wellness This episode is a masterclass in identifying a real-world problem and creating an accessible, values-driven solution while also highlighting the grit and grace it takes to build something from scratch. Whether you're a busy parent, aspiring founder, or someone seeking to align purpose with business, Erica's story will leave you inspired to start Livin on your own terms. Memorable Quotes "You can have a personal chef for about what you spend on DoorDash." – Erica Tuggle "I didn't just want to build a business, I wanted to make a difference." – Erica Tuggle "As women, we already wear all the hats. So wearing all the hats in business? That's just what we do." – Erica Tuggle Call to Action: Feeling stuck or waiting for the perfect time? Take Kashi's advice and start now. The path to purpose begins with one imperfect, inspired step. 📲 Follow Jeremy on Instagram for daily motivation and purpose-driven content: @jeremy.haselwood 📘 Grab your copy of Finding Your EDGE 🃏 Spark clarity and conversation with your Clarity Cards™ deck.