S3 E6: Maisie McCabe - What does the future of the advertising industry look like?

Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020. In this episode we discuss what the future of the advertising industry looks like, and much more. Topics covered: - Maisie’s recipe for success- Why creating relationships is key- How saying you came from Bradford helped weed out racists- Growing up in the hometown of David Hockney and other artists- Dropping the ambition to be a doctor on Ibiza with a speedboat- How an interest in history fuelled an interest in the now & the future- The effect of advertising on society and the power of creativity- The Cannes Lion fakery scandal this year- What shape of work could and should win at Cannes - What it’s like to be the UK Editor of Campaign- Responding to criticism of Campaign - Predictions for the future of the industry- The decline of female creative leaders; why and how we can address the issue  - Writing a book, set in an alternate universe- Feeling confident about the future of the industry despite the pressures- Maisie’s Doggy Bag of AdviceThe Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.htmlThe museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/The mill she worked at: https://www.saltsmill.org.uk/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.