S3:E8 - Inbound PR

Hey and welcome to #TheOpenMike On today’s episode, I'm excited to be covering a topic I'm currently studying hard on and that's Inbound PR. Today's influencer guest is Iliyana Stareva is a Global Partner Program Manager at HubSpot and is the author of the book Inbound PR, Iliyana is based out of Dublin, Ireland. When It comes to PR - there are so many definitions of exactly what it is, many are complex and Iliyana references this exact topic in her book and the simplest version she picks out was a quote from Jean Loui Gasse a former Apple exec and he covers PR this way. This quote as Iliyana references strengthens the point that PR is concerned with organisational reputation and building meaningful and positive relationships between various audiences. Thanks for including this simple quote in the book Iliyana, I certainly learn better at the fifth-grade level and Welcome to the show.