S3:E9 Being a chameleon won't help you excel in business

In this week's episode we talk to Brett Davidson, FP Advance, about how to attract and communicate with clients. When trying to attract new clients, it's tempting to try to appeal to a wide audience, but that's not how things work when it comes to attracting clients. Growth doesn't come from comfortably blending in and in this episode we take a deep dive into: - Focus on what makes you unique - Own your point of view and get it out into the world - Get comfortable that 50% of people will love you and 50% will think you're a goose 😱 Brett's Bio: Brett is the Founder of FP Advance and the Uncover Your Business Potential programme. He helps great financial planners become great business people, so they can stay in love with their business and fulfil their potential.  You can follow Brett online and via social media: Website: www.fpadvance.com  Twitter: https://twitter.com/brettdavidson  LinkedIn: http://www.linkedin.com/in/davidsonbrett