S3/E9: Talking Turkey - Activating Your Brand for the Holiday(s)

from Keep It Integrated · host Kristin Comeforo

Kristin reflects on Thanksgiving as a time for food, football, and SHOPPING. Hear some fun facts/stats about the holiday and how B&G Foods uses its mascot, The Jolly Green Giant, to stay relevant and connect with customers. Shout out to Kristen Thompson SVP, President Frozen & Vegetables Business Unit B&G Foods for sharing knowledge in an Advertising Week 2023 panel.

Episode metadata supplied by the publisher feed · Published Nov 21, 2023

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S3/E9: Talking Turkey - Activating Your Brand for the Holiday(s)

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