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S3, Ep.1: The Case of the One-Way Mirror

EPISODE · Jun 21, 2019 · 17 MIN

S3, Ep.1: The Case of the One-Way Mirror

from The Accidental Marketer Podcast · host Impact Planning Group

This season's focus is modern case studies -- successes and failures -- that B2B companies can learn from. This episode examines the recent struggles of Kraft/Heinz -- how did they miss some key trends that have resulted in a significant drop in sales, profits and stock value? The team looks at why incumbents fail to act on big changes, and provides advice for how big companies can be more nimble and avoid Kraft/Heinz fate!

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S3, Ep.1: The Case of the One-Way Mirror

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