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S3, Ep. 5: The Little Blue Pill That Could episode artwork

EPISODE · Aug 21, 2019 · 19 MIN

S3, Ep. 5: The Little Blue Pill That Could

from The Accidental Marketer Podcast · host Impact Planning Group

Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team highlights what any business that faces low-priced competition can learn from Viagra's continued success.

What this episode covers

Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team highlights what any business that faces low-priced competition can learn from Viagra's continued success.

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S3, Ep. 5: The Little Blue Pill That Could

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How long is this episode of The Accidental Marketer Podcast?

This episode is 19 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on August 21, 2019.

What is this episode about?

Businesses of all types can learn a lot from what pharma companies do when their blockbuster drugs come off patent. Some fall off the revenue cliff, and some -- like Viagra -- do a remarkable job of holding share. In this episode, the team...

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