S3. EP.52 - Jackson Hole’s Best Kept Secret with Alpyn Beauty Founder, Kendra Butler

In this episode of It Takes A Village, Delina speaks with Kendra Butler, founder of Alpyn Beauty. After feeling burnt out from the high-powered NYC lifestyle in the beauty industry, Kendra transitioned to a more relaxed pace in life in Jackson Hole. Personally experiencing the challenges of using beauty products in extreme climates, she was inspired to launch Alpyn Beauty, a skincare line blending wild, sustainably harvested plants with natural skincare benefits with clinically proven skincare ingredients.Kendra shares with us her transition from working with beauty brands in NY to living and starting Alpyn Beauty Bar in Jackson Hole. She talks about the challenges of curating and then crafting beauty solutions for extreme climates, getting support from retailers like Credo and Goop before having her own product line, pitching to Sephora, and what partnerships with retailers look like. We dive into the experience of harvesting wild plants in the mountains, creating her own plant-based extracts, and the behind the scenes of her well-loved Alpyn products. Kendra also shares with us the importance of sticking with your skincare routine, understanding skin purging, and what it’s like working alongside her husband. Whether you’re interested in entrepreneurship, beauty, or the journey of turning a passion into a thriving business, this episode with Kendra is filled with valuable lessons and inspiration that will motivate you to just go for it.Learn more about Kendra:A former Manhattanite and 20-year beauty industry veteran, Kendra Kolb Butler first created Alpyn Beauty for the clients at her Jackson Hole apothecary, Alpyn Beauty Bar. She’s led sales, marketing and public relations initiatives at leading luxury beauty companies from Givenchy and Dr. Dennis Gross Skincare to Clarins and Coty, yet her proudest achievement to date has been finding the courage to trade her high-power NYC lifestyle for (quite literally) greener pastures. In 2015, Kendra swapped her high-heels for hiking shoes, moving west to Wyoming in search of open spaces, fresh mountain air, and serenity—husband, baby boy, and German Shepherd in tow. She became instantly enchanted with the wild forests of arnica and chamomile, which make up her new backyard, and became the basis for Alpyn Beauty-a fast-growing skincare brand utilizing hand-harvested Jackson Hole wild plants combined with clinical ingredients. The brand is currently sold in all Sephora's nationwide as well as Amazon, Bluemercury and Credo Beauty.Connect with Kendra:@kendrakbutler@alpynbeautyGet Alpyn Beauty's Clarifying Facial Oil — a two-form retinol paired with salicylic acid + wild red raspberries from the mountains of Jackson Hole at alpynbeauty.comListen to more episodes of It Takes A Village podcast:⁠It Takes A Village with Delina Medhin⁠Stay updated on everything It Takes A Village podcast:⁠@ittakesavillagepod⁠⁠www.ittakesavillagepod.com⁠Connect with Delina:⁠Instagram @delinamedhin⁠⁠TikTok @delinamedhin⁠⁠YouTube @delinamedhin⁠⁠Twitter @delinamedhin⁠⁠LinkedIn⁠⁠Facebook⁠⁠www.delinamedhin.comVisit the show notes here.