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S3, EP. 6 The Case of the Hidden Influencer episode artwork

EPISODE · Aug 30, 2019 · 19 MIN

S3, EP. 6 The Case of the Hidden Influencer

from The Accidental Marketer Podcast · host Impact Planning Group

Inertia and habit are the enemies of customer-centricity in business. In most industries, market dynamics often change long before companies adjust their strategies. Learn about a company that discovered they were focusing on the wrong stakeholder -- and how they changed their strategy in the nick of time. Mary, Sean and Tom discuss how you can save yourself the angst and morph your strategy before losing share!

What this episode covers

Inertia and habit are the enemies of customer-centricity in business. In most industries, market dynamics often change long before companies adjust their strategies. Learn about a company that discovered they were focusing on the wrong stakeholder -- and how they changed their strategy in the nick of time. Mary, Sean and Tom discuss how you can save yourself the angst and morph your strategy before losing share!

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S3, EP. 6 The Case of the Hidden Influencer

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 19 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on August 30, 2019.

What is this episode about?

Inertia and habit are the enemies of customer-centricity in business. In most industries, market dynamics often change long before companies adjust their strategies. Learn about a company that discovered they were focusing on the wrong stakeholder...

Can I download this The Accidental Marketer Podcast episode?

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