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S3 Ep.8 The Case of the 19th Century Content Marketer episode artwork

EPISODE · Sep 27, 2019 · 19 MIN

S3 Ep.8 The Case of the 19th Century Content Marketer

from The Accidental Marketer Podcast · host Impact Planning Group

This week we focus on the agricultural giant John Deere. Amongst the many reasons for Deere's long-term success is an astonishing fact: they began practicing content marketing over 120 years ago! The team digs into the principles of B2B content marketing. Why does it work? How should companies be guided in developing content? Learn the differences between B2C and B2B content marketing strategies.

What this episode covers

This week we focus on the agricultural giant John Deere. Amongst the many reasons for Deere's long-term success is an astonishing fact: they began practicing content marketing over 120 years ago! The team digs into the principles of B2B content marketing. Why does it work? How should companies be guided in developing content? Learn the differences between B2C and B2B content marketing strategies.

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S3 Ep.8 The Case of the 19th Century Content Marketer

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 19 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on September 27, 2019.

What is this episode about?

This week we focus on the agricultural giant John Deere. Amongst the many reasons for Deere's long-term success is an astonishing fact: they began practicing content marketing over 120 years ago! The team digs into the principles of B2B content...

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