EPISODE · Nov 15, 2019 · 23 MIN
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
from The Accidental Marketer Podcast · host Impact Planning Group
Most marketers are familiar with Net Promoter Score (NPS) -- a metric to measure the strength of your relationships with customers. The Wall Street Journal wrote that some companies are reporting changes to NPS on quarterly analyst calls -- and called NPS a "Dubious Management Fad." You probably have an opinion on NPS -- listen in as we discuss plusses and minuses of NPS, particularly in a B2B context.
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S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
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