S3 EP07 The Electrician’s Ad Blueprint: How to Create Unlimited Income (with Forrest Schwartz)

Want the exact marketing framework we use to generate electrical leads for less than the cost of most electricians' morning coffee budget?Get access to SLE Pro App below:https://serviceloopelectrical.com/pro-appInside you'll get:- The Six Option Secrets Guide• Real-world option-building examples• Live training with electricians across North America• Sales systems that help overcome price objections• The frameworks behind million-dollar service vans————————————Most electricians run marketing like they're playing darts blindfolded...Boost random Facebook posts.Throw money at PPC.Blame the leads.Fire the agency.Repeat every quarter until your marketing budget disappears wearing a fake mustache.Meanwhile…We've generated hundreds of electrical leads through multiple channels.And most successful campaigns follow almost the exact same structure.Like Scooby-Doo.Same framework.Different monster.Because great marketing doesn't feel like gambling…It feels like engineering.But behind the scenes?The best lead generation systems are built more like an assembly line than a lottery ticket.In this video, I break down the exact system I use to build marketing campaigns that:- generate lower-cost electrical leads consistently- build trust before a homeowner ever calls- create demand without competing on price- increase booking rates through better follow-up- identify exactly where your marketing process is brokenInside, I'll show you:- The 3-stage Meta Ads framework behind every campaign (Problem Awareness → Solution Awareness → Product Awareness)- How Kyle Electric generated 175 leads for roughly $22 per lead- Why most electricians start their ads with the wrong message- How to separate intent leads from interrupt leads (and why it matters)- The simple retargeting system that follows interested homeowners through the buying journey- Why PPC isn't always the right first marketing channel- How a Zinsco panel became the perfect education-based marketing example- The real reason most electricians think their leads are "crap"- Why marketing isn't broken when the booking process is broken- How to diagnose Cost Per Lead, Booking Rate, and Conversion Rate like a bottleneck detectiveAlso…There's a debate about whether sales guys are ready to learn marketing.A mailman who recognized an electrician from Facebook ads.A discussion about homeowners still calling electrical panels "fuse boxes."An unexpected detour into baby boomers, home equity, and the silver tsunami.And one plumbing company that absolutely refused to stop texting after getting fired.If you're new here, binge the channel.If you want more leads for your electrical business, use the framework.If you want to scale to $1M+ with less chaos…Watch the Million Dollar Plan below.————————————And if you want to see our Million Dollar Plan — how we help Electric Service Business Owners build $1M+ companies without becoming a slave to the truck, the phone, or the chaos…Watch here:   • The Service Transformer™: The 4 Stages of a Million Dollar Electrical Business