S3 Ep11: How Lyanne Alfaro is Helping Latino Founders Tell Their Stories

Growing up surrounded by Latino entrepreneurs, but only seeing white faces in the media, Lyanne knew it was time to tell a different story.From business journalist to creator of the Moneda Moves Newsletter, and Program Manager at Google, it’s no surprise Lyanne was recently named one of TIME X NextAdvisor’s 25 Most Influential Voices of New Money.Championing fintech, money and culture, Lyanne is putting Latino founders firmly on the map.Nicole and Lyanne talk growing up in the US as an immigrant, the underrepresentation of LatAm founders, and why companies should put way more emphasis on telling their story.And our sponsor MainStreet is making it easy to find thousands of dollars worth of R&D Tax Credits. You only need to plug MainStreet into your payroll and let their team of experts do the heavy lifting, scanning hundreds of federal, state and local tax credits on your behalf. It’s going to save you so much time and your company so much money.Head to MainStreet.com to sign up for their limited time offer.And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintechThank you so much!Follow Lyanne:LinkedIn: linkedin.com/in/lyannealfaroTwitter: https://twitter.com/LyanneAlfaroYou can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech InsiderTimestamps:00:00 Intro02:26 The Immigrant Small Business Model05:30 Solving Your Own Problem09:35 Lack of Diverse Leadership11:55 The Writing On The Wall13:15 The Power of Storytelling17:15 Resilient Latino Founders27:04 Talking With, Not To, Each Other29:56 Embodying The Change33:06 Speak Up