EPISODE · Oct 28, 2025 · 53 MIN
S3 EP11: Rethinking Prosperity: A conversation changing the way society and governments measure success towards wellbeing with Martin Oetting
from Flow Unleashed · host Cameron Norsworthy
This episode questions the traditional measure of national success through GDP and proposes a shift towards an economy focused on human and ecological well-being. Host discusses with guest Martin Oetting, an ex-advertising professional turned documentarian, about his journey and insights on sustainable growth and his recent film PURPOSE. The conversation also touches on the work of Tim Jackson and the challenges and potential solutions for integrating well-being as a metric of progress. The episode emphasizes the need for grassroots movements to challenge the status quo and redefine prosperity. It concludes on the empowering note that change starts with individual actions and dialogues. Access more insights and the show notes at: https://www.cameronnorsworthy.com/flow-unleashed 00:00 Rethinking Progress: Beyond GDP 01:35 Introducing Martin O'Toole: A Journey from Consumerism to Well-being 03:06 The Flaws of GDP and the Case for a Well-being Economy 05:20 Consequences of GDP Obsession: Environmental and Social Costs 08:56 Personal Reflections and the Shift to Meaningful Work 15:17 The Turning Point: Political and Social Awakening 17:39 Documenting Change: The Well-being Economy Film 18:57 Success Stories: Implementing Well-being Metrics 22:24 Challenges and Resistance to Change 27:02 Personal and Societal Transformation: Embracing New Metrics 36:14 Practical Steps and Community Engagement 51:38 Final Thoughts and Call to Action
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S3 EP11: Rethinking Prosperity: A conversation changing the way society and governments measure success towards wellbeing with Martin Oetting
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