S3 Ep12: Xsolla: The Video Game Business Leveling Up Engagement Through Fintech

Find out how Chris Hewish is bridging the gap between game monetization and customer expectation. Chris is President of Xsolla, the video game business engine that helps indie and global gaming companies solve the complexities of distribution, marketing, and monetization. Nicole and Chris dive into the lightbulb moment he realized 40% of the global gaming market couldn’t transact in their favorite games, how helping everyone get a piece of the pie is possible through smart Fintech, and why engaging customers is a win for everyone. And our sponsor MainStreet is making it easy to find thousands of dollars worth of R&D Tax Credits. You only need to plug MainStreet into your payroll and let their team of experts do the heavy lifting, scanning hundreds of federal, state and local tax credits on your behalf. It’s going to save you so much time and your company so much money. Head to MainStreet.com to sign up for their limited time offer. And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintech Thank you so much! Follow Chris: LinkedIn: linkedin.com/in/chrishewish Twitter: https://twitter.com/chris_hewish You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/ And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider Timestamps: 00:00 Intro 03:03 Passion For Gaming 05:32 The Question of Inequality 10:21 The Revenue Relationship 15:06 Democratizing Gaming 16:57 Creating Community 18:23 Embracing The DTC Ethos 21:49 Fintech's Power To Engage 25:54 My Biggest Takeaway 29:02 Becoming The Change