S3 EP14 Still Charging $120/hr? Here’s Why That Ends in 2026.

Want the exact pricing framework we use to build profitable electrical service businesses?Get access to SLE Pro below:https://serviceloopelectrical.com/pro-appInside you'll get:- The 2026 Simple Service Rate Calculator• The complete pricing workshop and walkthrough• Profitability tools, calculators, and implementation resources• Live coaching with electricians across North America• The systems behind million-dollar electrical service businesses————————————Most electricians price their work with a calculator...Not a business.They copy the company across town.Guess what "sounds fair."Discount the moment a homeowner hesitates.Hope there's money left over at the end of the month.Repeat every year until your profit quietly disappears into the back of a service van.Meanwhile…We've helped thousands of electricians build profitable service businesses.And most profitability problems follow almost the exact same structure.Like Scooby-Doo.Same framework.Different monster.Because great service businesses don't feel like gambling…They feel like engineering.But behind the scenes?The best electrical businesses are built more like a calculator than a crystal ball.In this video, I break down the exact system I use to build service businesses that:- increase profit without working more hours- charge confidently using real business numbers- improve gross profit and net profit margins- create larger sales through better customer options- eliminate hidden costs that quietly destroy profitabilityInside, I'll show you:- The 3-part profitability framework behind every healthy electrical business (Increase Price → Increase Sales → Reduce Cost of Goods Sold)- Why most electricians are dramatically undercharging without even realizing it- How the 2026 Simple Service Rate Calculator determines what you actually need to charge- Why internal price shock—not customer objections—is usually the real problem- The billable-hours formula that completely changes how you think about hourly pricing- How offering more options increases profit without simply raising prices- Why relying on your accountant to build your business is broken- How a simple gutter cleaning flyer accidentally became a masterclass in premium marketing- The ride-along strategy that uncovers wasted inventory, unnecessary trips, and hidden profit leaks- Why becoming the neighborhood electrician can create astonishing profit marginsAlso…There's a door hanger that instantly earns Joseph's business before a sales conversation even starts.A whiteboard comes out for one of the deepest profitability lessons we've taught on the podcast.A surprising story about UPS eliminating left turns to save millions in operating costs.A technician quietly stockpiling surge protectors inside a service van.And one conversation about accountants that gets just uncomfortable enough to make every business owner nod their head.If you're new here, binge the channel.If you own an electrical service business, use the framework.If you want to scale to $1M+ with less chaos…Watch the Million Dollar Plan below.————————————And if you want to see our Million Dollar Plan — how we help Electric Service Business Owners build $1M+ companies without becoming a slave to the truck, the phone, or the chaos…Watch here:   • The Service Transformer™: The 4 Stages of a Million Dollar Electrical Business