S3 EP15 Why $150/hr for electricians is keeping you broke (And What to Do About It)

Want the exact Simple Service Rate Calculator I use to stop guessing prices and start building profit into every service call?Grab the 2026 Simple Service Rate Tool and complete pricing walkthrough inside the SLE Pro App:https://serviceloopelectrical.com/pro-app————————————Most electricians price their work like they're inheriting a family recipe…Copy the last guy.Charge what your old boss charged.Add ten bucks and hope for the best.Call it "market rate."Repeat annually until your bank account starts making sad trombone noises.Meanwhile…We've helped hundreds of electricians rethink pricing.And most of them follow almost the exact same structure.Like Scooby-Doo.Same mystery.Different monster.Because great service businesses don't feel like gambling…They feel like control.But behind the scenes?The best pricing systems are built more like spreadsheets than gut feelings.In this video, I break down the exact system I use to build service rates that:- eliminate pricing guesswork- create enough margin to hire great people- support better warranties and customer experiences- give you confidence to charge what you're worth- turn future growth into something you can actually planInside, I'll show you:- The 5-stage pricing framework (copying → adjusting → awakening → calculating → controlling)- How a sales coach telling Joe to charge $300/hour felt like swallowing a brick- Why most electricians charge based on insecurity instead of math- How to calculate a service rate that actually supports your future goals- The simple spreadsheet model that makes pricing decisions stick- Why charging "what the market will bear" is mostly rubbish- How to stop losing money while pretending you're busy- The secret to turning price shock into pricing confidence- Why your service rate should work like power steering for your business- How a Ring doorbell call can turn into a homeowner saying "shut up and take my money"Also…There's a pitchfork-and-torches prediction that never came true.A debate about whether customers would burn the shop down over higher prices.A rural electrician driving an hour just to get parts.A future podcast guest buying a van with cash instead of financing it.And one surprisingly honest story about realizing most adults are just making it up as they go.If you're new here, binge the channel.If you own an electrical service business, steal the framework.If you want to scale to $1M+ with less chaos…Watch the Million Dollar Plan below.————————————And if you want to see our Million Dollar Plan — how we help Electric Service Business Owners build $1M+ companies without becoming a slave to the truck, the phone, or the chaos…Watch here: • The Service Transformer™: The 4 Stages of a Million Dollar Electrical Business