S3 Ep24: Unpacking Debt Tolerance & CPG Profitability with Sarah Delevan

Sarah Delevan is a Financial Consultant with over 15 years of experience in building and supporting sustainable and regional food systems. As the founder of The Good Food CFO, she works with purpose-driven food businesses—from farmers, ranchers, fishers, and producers— to help them achieve profitability by design. Sarah's career has spanned nearly every corner of the good food movement. From teaching kids to cook with seasonal ingredients, volunteering with No Kid Hungry and at farmers’ markets, to launching a pop-up grocery and managing food sourcing for a major LA-based catering company, her hands-on experience informs her values-driven financial approach.For the past decade, Sarah has focused on early-stage local, regional, CPG, and independent retail brands because they often fail due to cash flow issues, pricing, thin margins, and unsustainable growth models borrowed from mainstream business headlines. She’s also the host of The Good Food CFO Podcast, where she amplifies the voices of food entrepreneurs and advocates for industry change. And committed to educating consumers, policymakers, and fellow professionals on how to build a more just, equitable, and resilient food system.The Good Food CFO IG The Good Food CFO Financial Strategy Software WaitlistThe Good Food CFO WebsiteIt's All Happening Website Launch Lab Enrollment Follow Us On Instagram