S3 Ep25: How Losing Her Brand Made Nicole Swartz a Top Trademark Attorney

from It's All Happening : Women In CPG · host Danielle Calabrese

Nicole Swartz is a trademark attorney in Austin, TX. In 2015, she started a CPG brand that was sold in hundreds of retailers around the world. But there was one BIG problem: She didn’t trademark her brand. One day, she woke up to a cease + desist letter in her inbox. Someone trademarked her brand name and now they owned it. She had to rebrand everything in 30 days. A total nightmare! Nicole became a trademark attorney to help other CPG founders own their brands. Today, she runs one of the top 3 trademark law firms in the U.S. She's filed over 1,200 trademarks with a 99.8% success rate. Her favorite snacks are sour candy, non-alc bevies, and hot chips.Bread & Butter Law IG Bread & Butter Law Website It's All Happening Website Launch Lab Enrollment Follow Us On InstagramBook Your 1:1 Profit Plan

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This episode was published on September 5, 2025.

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