S3 Ep34: Cattle Australia acting CEO, Adam Coffey

Weekly Grill podcast host Kerry Lonergan this week sits down with Cattle Australia's acting chief executive, Queensland beef producer Adam Coffey.   The pair discuss Cattle Australia's bedding-down over its first 12 months, progress on plans to fund the grassfed industry representative body, and CA's recent call to shift the beef industry's environmental benchmark focus from 'carbon neutral' to 'climate neutral' - designed to concentrate on the bottom-line warming impact of the industry. As part of this, it called for a review of MLA’s CN30 (Carbon Neutral) framework. Cattle Australia is approaching the end of its first full year of operation as Australia’s new peak representative body for the nation’s 40,000-plus grassfed cattle producers, and will soon start calling on producer support in the form of annual membership fees to help resource its advocacy efforts on their behalf.