S3 Ep4: Layla Flaherty - Urban Paws

Former model and reality TV star Layla Flaherty has switched the celebrity spotlight to her four-legged clients, running one of the UK’s most in-demand animal agencies. Five years ago, fed up of the fake party lifestyle, she decided to combine the three things she knew and loved best – modelling, TV and animals - to launch her own business. Urban Paws UK is now the go-to animal agency for luxury brands and leading high street names wanting to add anything from cats to camels to their campaigns. Retailers including John Lewis, IKEA and Aldi have all featured Urban Paws animals in commercials and her pet supermodels have ‘walked’ for high fashion labels like Tom Ford, Burberry, Gucci and Stella McCartney. They’ve appeared in videos for chart megastars Rihanna and Little Mix, as well as in theatre and films where they’re given their own chill-out green room to relax in between takes. Layla also has a roster of social media influencers who can command five-figure sums to post a photo of themselves posing with the latest product or living a dream lifestyle by the pool of a new luxury hotel. And, armed with their pet passports, her A-list clients jet off across Europe on assignments, with their lucky owners as chaperones.Time to get my naughty pup Diego got to work!