How NZ Businesses Can Win the Battle for Attention | Connor Ransley

Connor Ransley joins The Puzzle Factory to break down how attention became one of the most valuable currencies in modern business.Connor shares his journey from dropping out of engineering and working construction, to helping build one of New Zealand’s biggest organic social media agencies at The Attention Seeker before leaving to bet on himself and build his own personal brand business.We get into:• Why most businesses fail at social media• The truth about personal branding• Why raw content beats polished content• The psychology behind viral videos• TikTok, LinkedIn & modern attention• Leaving a stable career to go all in• Confidence, fitness & personal transformation• Why authenticity wins online• Building an audience from scratch• The future of marketing and organic content• Why young men struggle with confidence• Lessons from working with massive brandsThis episode is packed with practical marketing advice, mindset shifts, entrepreneurship lessons, and a real behind the scenes look at how modern content actually works.Powered by NZ Trade Group.⁠https://byransley.com/⁠