S3 Ep5: PROFIT TALKS: Meet SBDC Consultant Lisa Napolitano

Meet this week's Small Business Development Center (SBDC) consultant Lisa Napolitano.  And hear her amazing story of being hired as the only employee of a failing trade association at 23.  How 15 years later, she turned it around and grew it into a global organization with lots of other employees. Leaving to start her own high powered, sales strategy firm working with big companies  she'd met from her years with this sales association like UPS and Pfizer  And how she now spends part of her time mentoring and guiding small startups and SMBs (ie-small-to-midsize businesses) thru her work with the SBDC.  As she continues to grow her own "small business".You'll particularly enjoy how she answer some age old sales questions we put to her like "is raising sales the only goal that matters for most sales organization?"   And "when might it actually do more harm than good?"  As we continue to highlight the many skills and backgrounds of our extensive network of SBDC consultants.  Here on The Profit Talks Podcast. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.