S3/Ep9 All Things Marketing Strategy for Small Businesses with Caroline Crawford

Instagram Reels. Podcast sound bites. Long-form blogs. Weekly email newsletters. Youtube Shorts. Paid ads. SEO. LinkedIn posts. When it comes to the world of marketing and getting your brand message out to the masses, it is easy to become overwhelmed (or flat out exhausted) from choosing (and knowing) which channels to use, strategy to consider, or approaches to take. And if you’re a small business owner with limited resources, time, and energy this marketing distress can *especially* feel like too much.My dearest friend and fellow marketing & communications expert Caroline Crawford joins me on the show today to speak ALL things authentically aligned marketing. Caroline is a treasure trove of wisdom and sheds light on the strategies that she's seen actually move the needle and those that truly don't (!) after 13 years in the industry and navigating her own business journey. This episode is chalk FULL of wisdom nuggets friends! Whether you feel clueless around where to get started with marketing your business or services OR feel as though you've exhausted all promotional efforts and still haven't seen any results, this episode is for YOU dear biz owner! We discuss:How to leverage strategy in your marketingWhy energy is critical to sharing your messageWhy less is more when it comes to marketing IG / LinkedIn / Youtube (etc): How to choose the most effective channels to support your business A case for NOT having to be on social media (at all!) How to set intentional marketing goals When is the right time to invest in marketing support Connect with CarolineWebsite: cultiveightcommunications.comInstagram: @cultiveightcomms LinkedIn: @ccrawford22THE HOMECOMING MASTERCLASSHappening Tuesday, August 27th 2024 @12pm EST! A 1-hr intentional experience to reconnect with your story, reclaim your truth and learn how to imbue more of your inherent Self in your personal brand.Catch the Replay HERETHE HOMECOMING WORKSHOPDoors for the next HomeComing Workshop open September 10th! If you are called and curious to partake in an intimate and intensive 12-week journey to unearth your personal brand, join the waitlist below!JOIN THE WAITLIST HERESupport and subscribe to the show on Apple Podcasts, Spotify and YouTube. And please consider leaving us a rating and review! Your support truly means everything❣️Connect with studio domkaWebsite⁠ • Instagram⁠ • Linkedin⁠