S3: Penguins, Peaches and Market Research - with Katie Tucker

Ever wondered how to truly understand what your customers want? Is market research something only big companies with massive budgets can afford to do well? I don’t know about you but it always feels like a minefield to me! Luckily for us, this month’s brilliant Behind the Book episode with Katie Tucker is here to answer all our questions - and more!  Katie is the award-winning author of "Do Penguins Eat Peaches? And Other Unexpected Ways to Discover What Your Customers Want." As well as a successful author, she is a customer research expert, helping businesses and freelancers understand their customers better so they can create and build products and services that sell.  Her background is in journalism, product and project management and leadership. She is currently working on her second non-fiction book about neurodiversity. Listen to the episode to find out more about: How Katie's background in journalism and product management shaped her approach to market research Practical ways small businesses can conduct effective market research without big budgets Why asking about a customer’s past behavior is more revealing than asking about future intentions The story behind her intriguing book title that stands out in the business book world Katie's journey from business book challenge finalist to published author I love how Katie shares practical insights on customer research that any business owner or freelancer can implement. She offers such a fresh perspective on understanding what customers truly want, along with behind-the-scenes glimpses into her writing process and publishing journey.  Whether you're interested in business strategy or aspiring to write your own book, this episode delivers some great actionable advice - and inspiration by the bucket load! Connect with Katie and her book: Book Website Instagram Newsletter Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon