S3 Room 8 - Life as a Service: A Guide to Audience Retention

For a while now, everything has become a service model, and thus the "as a service" mantra is everywhere. From "Software as a service" to now "Games as a service." Come join us in a completely all-over-the-place stream of thought on how this, audience retention, & adaptation to change all have culminated into what the Entertainment industry is today. Like seriously, how'd we go from map packs to Battle passes??