S3, S12 | Ethan Wong & Esther Erin: The Story Behind Dododots

Dododots started with a simple idea from Malaysian co-founders Ethan Wong and Esther Erin: if pimple patches help heal, they should also help you feel fine being seen. Instead of hiding blemishes, their fully coloured patches invite people to wear them proudly, cute, expressive, and effective.   The brand is playful with a purpose: acne care, minus the shame. What began as they are fixing their own “bad skin day” moments quickly clicked with Gen Z. Pop-ups, vending machines, and behind-the-scenes clips turned customers into a community and the founders keep that bond strong with random visits to retail stores, in-person chats, and high-touch social media engagement.   By showing the real work and the real skin, Ethan and Esther built trust one honest post at a time. On product, Dododots keeps levelling up. Standout launch: Dodoskin, a concealer pimple patch in multiple skin-tone shades that treats while blending in for class, meetings, or shoots. Practical, selfie-friendly, and true to the brand promise, effective skincare that fits real life. Momentum followed. Retail rollouts, collabs, and social virality pushed Dododots beyond a single SKU into a recognisable label on Malaysian shelves and feeds.   Today, the brand ships to and is stocked across 10+ countries, carrying the same message wherever it lands: be kind to your skin, and confident in your day. Ethan and Esther are still building in public, expanding shades and styles, testing new formats, and showing up where fans already hang out. Their customer playbook is simple: show up, listen, respond, iterate. The North Star remains the same: make acne care effective, expressive, and inclusive, so people can live, laugh   and show up, dot and all. 🎙️ Watch the full episode on Hello Mentor to hear the full story (Link in Bio) Follow us on Social Media: XiaoHongShu: https://shorturl.at/uVBZO Instagram: https://shorturl.at/hT6wQ TikTok (Hiredly): https://shorturl.at/0gum2 TikTok (Grow With Hiredly): https://shorturl.at/gAObT Dou Yin: https://v.douyin.com/uQlXc4X0vaY/[email protected] 🎧 Listen and follow Hello Mentor!: http://hiredly.com/hellomentor