S3 S4: Lauren Nicole Muir - Collaborative Creative Commerce

Get ready to be guided through massive e-commerce growth with Lauren Nicole Muir, a digital commerce and product expert, who until recently was Head of Ecommerce at fashion brand Oh Polly. Find out how she helped the brand grow during the pandemic. It's a story of bold engagement while embracing the zeitgeist, often on the spur of the moment. The bold approach doesn't end there. Oh Polly recently stopped traffic on LinkedIn following its hugely creative use of video on the PLP, of all places. Who does that? But Lauren doesn't only talk about the fabulous customer-facing front-end experience. She goes deep into the benefits of harnessing your product data correctly and how to use AI properly to make your back-end operations more effective and move the brand forward. Practical AI, instead of hyped AI.  At the heart of it all is a single message: ecommerce is only functional and fabulous when businesses adopt a truly collaborative and creative approach.