S3: The White Company’s incredible founder, Chrissie Rucker OBE, explains why slow and steady always wins the race

In this episode, Holly meets one of her business idols - Chrissie Rucker OBE, founder of The White Company. In this conversation, they discuss Chrissie's incredible 25 year journey, how she has weathered the storms of retail, juggling a business whilst raising a family (with an entrepreneurial husband to boot!) and her work with the Princes Trust ‘Women Supporting Women’ and how we can all help encourage, inspire and champion women to start their own business. Chrissie founded The White Company in 1994, from her kitchen table, starting as a small mail order business from her back room and growing to a well loved, admired brand and an icon of the British High Street. She now has 50 stores around the UK and 2 in America, turning over £200 million pounds with an online presence to rival her shops. Her journey is one of those British tales to be proud of. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.