S3E02 - 10 Ways To Keep Your Contact List Healthy

Are you always talking to unqualified leads? Are your email open rates tanking? It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list. They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists. Key takeaways include validating emails obtaining permission avoiding spam traps using welcome series segmenting your list handling inactive subscribers and sending relevant content. If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time. Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes Please note: The correct email validation tool is called NeverBounce or BriteVerify =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales