S3E07 - Ambush Marketing

This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand intrudes on another brand's advertising to gain attention. Either way, it's uninvited advertising, it's very controversial - plus the stories are riveting.And the Olympics has a long and fascinating history with ambush marketing.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.