S3E1: Alexis Walsko - The Rise of the Influencer

20+ years ago, if you were featured in an editorial story in the New York Times could keep customers coming to you for years. But in 2023, we are all too aware that the fight for you attention is happening at all times, and from all angles and devices. So how can PR agencies keep up and keep you focused?Alexis Walsko is a Leeds alumna and founder of Minneapolis-based agency Lola Red, starting the company when she was just 22 years old. This episode dives into all things PR and strategy, touching on the history of traditional PR and the rise of the influencer, what to look for in an influencer and how to evaluate their effectiveness in your campaigns, micro vs macro influencers, and Alexis’ work in the early days of Love Your Melon hat and beanies.Leeds Business Insights Podcast is a production of the Leeds School of Business and is produced by University FM.EPISODE QUOTES:Great brands make great partnerships with people[00:08:29] Great brands do great partnerships with people; that partnership is not about just a monetary exchange. It's actually about a deeper brand relationship.Consider the influence you leave on others[00:25:56] Always consider influence because we are all always being influenced. And so pay attention to that as a consumer, but also from a worldly perspective. And in the vein of what I got from my amazing time at Leads and at Boulder, was also to consider the influence that you have on others.How companies are using information and data?[00:04:19] Information and data are so accessible today, and companies are using any means possible to get it to the appropriate parties.SHOW LINKS:Alexis Walsko on LinkedInLolaRed PRLove Your Melon Hats & Apparel