S3E1: Behind the Brand: How Toby Builds a Business Around Trust and Photography

Season 3 kicks off with a twist - Toby’s in the hot seat! In this episode, we dive deep into his personal branding journey, fresh off a powerful rebrand with Matt and Eleanor from Number 75 Design and a brand shoot with Nicholas Dawkes Photography. From the guy who’s usually behind the camera, Toby opens up about what it felt like to step into the spotlight and truly be seen, not just visually, but emotionally and professionally.We unpack everything from the nerves of showing up more online to the power of storytelling in building a brand that connects. Toby shares how his photography work has always been about helping others feel seen, and now, how he’s applying those same principles to his own personal brand. It’s a real, honest look at visibility, imposter syndrome, and why building trust matters more than chasing perfection.Whether you’re camera-shy or just figuring out how to show up more fully in your business, this one’s packed with takeaways on using branding, storytelling, and photography as tools for connection. Think of it as your behind-the-scenes pass into Toby’s world, and a reminder that your face, your story, and your energy are your brand.Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.Welcome to Brand You, the Ultimate Personal Branding Podcast.