S3E1: Kendra Brown from FactSet on How IR Can Become a Strategic Partner to the C-Suite

A foundational component to your success as an IRO is your ability to effectively build relationships and engage the C-Suite. This is no small task, as senior stakeholders tend to have varying priorities, appetites for information, and bandwidth. In today’s episode of Winning IR, Mark Fasken and Kendra Brown sit down to discuss her twenty-four-year career at FactSet, what she brought to IR from her nearly two decades of experience in product management, and how to best become a trusted strategic resource to the C-Suite. Listen to the full episode to learn more about:Lessons from Kendra’s career journey that spans product management, chief of staff, to the head of IR at FactSetHow to build a regular cadence of feedback and information sharing with your management teamAdvice for IROs looking to build stronger internal relationships and company contextHow IROs can get a seat at the company’s strategic tableHow to effectively measure your IR program and how to leverage unique channels or data sources to drive leadership decision makingHow better data and intelligence leads to more effective investor relationsDon’t miss your chance to explore the powerful partnership between Irwin and FactSet. For more information on how this software integration can benefit your IR program today, head to our website: www.getirwin.com.Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir