S3E13 - The 2 Biggest Pricing Trends Right Now

The 2 Biggest Pricing Trends Right Now The FIFA World Cup just landed in North America and the attorney general is already involved. Ticket prices surged 35% overnight, seat maps got redrawn, and fans are furious. Michael and Avy use this as the jumping off point for the Season 3 finale and a bigger conversation about the two pricing trends reshaping how companies compete right now. In this episode: Why FIFA's price surge might be harder to argue against than the headlines suggest Why AI-powered dynamic pricing is the trend everyone wants but few are actually executing properly How the demand for pricing transparency is changing the relationship between buyers and sellers across every industry Why the most sophisticated pricing strategy falls apart the moment your sales team cannot explain it See you in the fall for Season 4.