S3E18: Carbon Removal Memes for Climate Restorative Teens—w/ Siobhan Montoya Lavender & Asa Kamer

Here at Nori, we take climate change very seriously. But we don’t want to take ourselves too seriously.So, we developed the Memelab as a way to engage with other carbon removal enthusiasts and introduce a new audience the idea of removing CO2 from the atmosphere—with humor.Asa Kamer is Producer of the Carbon Removal Newsroom podcast. Siobhan Montoya Lavendar is Cofounder at Thanks a Ton. And they are both part of the writing team for Carbon Removal Memes for Climate Restorative Teens.On this episode of Reversing Climate Change, Asa and Siobhan join Ross to share the origin of Nori’s Carbon Removal Memelab and explain why it’s so challenging to identify what makes a successful meme.Asa, Siobhan, and Ross describe the important role comedy can play in reversing climate change, discussing why self-deprecating humor works better than being mean, and how they iterate on a joke to be funny without being offensive.Listen in for insight around why it's fun to riff on common objections to carbon removal and learn how to engage with our memes on your social media platform of choice.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomResources@CO2RemovalMemes on TwitterCarbon Removal Memes on InstagramAir MinersThanks a TonLower CarbonCarbon Removal AcademyTrailer Park Boys MemeBugs Bunny MemeAll About Me! by Mel BrooksJewish Comedy: A Serious History by Jeremy DauberMean Girls MemeDr. Julio Friedmann on Reversing Climate Change EP016Jane Flegal on Reversing Climate Change EP005Titanic MemeMark JacobsonThe Office BFFs by Jenna Fischer and Angela KinseyYouTube Dominos Meme