S3E25 - Customer Value Optimization Explained with Defiant's Jason Chappel

We sat down with Jason Chappel, founder of Defiant, a specialist Customer Value Optimization agency, to discuss what sets CVO apart from CRO. Jason shares his insight on the importance of understanding and optimizing the entire customer journey, from acquisition to retention, and how CVO can help businesses increase customer lifetime value and drive sustainable growth in your business strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com