S3E52 - Getting the right pipeline at the right time, with Joe McNeill

As the sales world shifts towards a more revenue focus, it's critical to understand how to effectively measure marketing and sales as with a single alignment. The skillsets needed from marketers and sales needed for 2023 How to create a combined compensation model for sales and marketing All the new revenue titles and what it means How to find out if the new company has  What's the number one driver of conversion rates The value of curiosity and problem solvers