S3E6: Catherine Buan from Asana on What IROs Need to Know About Going Public

Managing an IPO is, without a doubt, a career-making transaction for an IRO. On this episode of Winning IR, Mark Fasken and Catherine Buan, Investor Relations at Asana, discuss what IR practitioners who find or want to find themselves in the seat to lead a company through their go-public transition. Catherine is an industry veteran and has managed IPOs for some of the biggest tech companies in the market, and she shares some really insightful advice from her years of experience. Listen to the full episode to learn more about: Setting the stage for an IPOAssembling the internal and external teamThe IPO timeline for IRHow to ensure your management team is set up for successWhat to look out for during the IPO processWhat you need to know to ensure success post-IPOAdvice for IROs who are interested in taking companies publicWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir