S3E6: Why are so many brands putting quite so much faith in influencers?

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.Today, join Nick Sherrard, Fuzlin Esau + Josh Nixon of Label Sessions alongside leader Renata Duarte to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.Links to referenced in the topic discussed:Unilever want to recruit an army of influencers to sell their products to the world.Even banks like Virgin Money in the UK are getting in on the act and launching influencer progams.Is this a smart bet to make? https://www.marketingweek.com/influencer-marketing-financial-services/https://www.thetimes.com/business-money/companies/article/influencers-unilever-recruits-voices-that-matter-rbkrhxfx8