S3E9 - Using Google Analytics data to make informed decisions

from Your Marketing Mates Hosted by Isabelle Debnam & Liz Ballantyne

The word "data" can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughout your site Conversions - measuring your results against objectives. If you're wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

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S3E9 - Using Google Analytics data to make informed decisions

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This episode is 26 minutes long.

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This episode was published on September 22, 2021.

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