S3EP1 | Purpose-Driven Marketing, Brand Loyalty & Real Social Impact (Michael Baretta)

In this episode of The Corner Office, host John Jack interviews Michael Baretta, Managing Director of [dot]GOOD, South Africa's leading cause marketing implementation agency. Michael shares how he built [dot]GOOD from a bold initiative—walking 3,600 kilometers along South Africa’s coastline to raise awareness about litter—into a leading for-good marketing and brand activation agency that helps brands align purpose with business objectives. He discusses how cause marketing fosters meaningful connections, drives brand loyalty, and creates lasting social and environmental impact. "Purpose-driven brands don’t just sell products; they create meaningful change that resonates with communities and drives sustainable growth.” — Michael Baretta, Managing Director of [dot]GOOD.